Camille Rose

x JuJu Watkins

#theonewiththebun

#theonewiththebun

Top Bun, Top Confidence

Welcome to Juju's Playbook for Winning Looks:

With the weather starting to heat up, it’s time to start rocking the updos.

And who’s at the top of our inspo list this season? None other than basketball star Juju Watkins, a freshman at USC, and her ICONIC top bun. We’re here to spill alllll the tea on how to style and rock the Juju bun.

How to Get the Juju:

If you've been keeping tabs on Juju's journey, you're not just witnessing her dominance on the court. You’ve also seen her show-stopping, sleek top bun, giving her the name "the one with the bun." It's more than just a hairstyle—it's a symbol of confidence, intensity, and individuality.

Achieving the coveted Juju bun is easier than you think, especially with the help of Camille Rose's premium hair care products. Start by washing and conditioning your hair with our Honey Hydrate Leave-In Conditioner, infused with natural ingredients like honey and coconut oil to nourish and moisturize your hair. Then, apply a dime-sized amount of our Almond Jai Twisting Butter to damp hair, focusing on the ends to seal in moisture and reduce frizz.

Creating the Bun:

Next, gather your hair into a high ponytail and secure it with a hair tie. Twist the ponytail around itself to form a bun, making sure to tuck in any loose ends. For extra hold and shine, spritz our Coconut Water Leave-In Detangling Hair Treatment onto your bun, giving it that Juju-worthy sleekness and sheen.

Finishing Touches:

To complete the look, use our Cocoa Nibs & Honey Ultimate Growth Serum to lay down any flyaways and add that extra lil’ something. Voila! You've now mastered the art of the Juju bun, exuding confidence and style just like our fave basketball star.

Share Your Style:

Ready to show off your Juju-inspired bun? Share your look on social using the hashtag #theonewiththebun and tag us @CamilleRose for a chance to be featured on our page. With the help of Camille Rose, you'll always be ready to slay the day, one fabulous bun at a time!

Even NBA All-Star Joel Embiid wants the bun, peep their commercial about THE bun in question.

Story series

OOH #1: Target activation

OOH #2: Billboard

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Disclaimer: This is not affiliated with Camille Rose or Juju Watkins. This is for a school assignment.