Toronto native, avid skincare fan, and currently LA-based.

With a solid foundation in human behaviour from McGill University, I integrate psychology into impactful marketing strategies. Initially marked by a stint as Student Body President, my journey has evolved into leveraging leadership as my strongest trait. While pursuing a Master of Science in Digital Social Media at USC, I co-founded the Digital Media Association—an initiative born to empower students with resources to navigate the ever-evolving digital landscape.

My work has focused on the explosive creator economy, where I wear multiple hats. My experience spans diverse digital industries, including the beauty and gaming ecosystems. On the #beauty front, I’m a content creator, working with titans like Covergirl and Kylie Cosmetics, in addition to spearheading digital marketing campaigns for cosmetic dermatologists and medspas. In the gaming arena, I led the TikTok Creative Challenge at Vertiqal Studios Inc., creating new revenue streams for creators while also solidifying a partnership with ByteDance for an exclusive TikTok gamification pilot program leveraging recent HTML5 advancements.

I’m ready to blend psychology-driven marketing with varied industry know-how to enhance your brand image strategy and elevate its digital presence—a customized approach for maximum impact.

Now, enough about me: